A new mobile responsive and accessible WCAG 2.1 AAA website was launched, offering a better customer experience.
The accessibility options allow users with visual impairments to increase font sizes and change colour schemes, the latter exceeding what is required for the WCAG 2.1 AAA standard, and choose alternative fonts including Comic Sans, which can help those with dyslexia.
The website does not automatically refresh the flight data on the airport information pages, as the standard aims to give users control over what they are viewing.
Customer satisfaction has also increased following positive customer survey responses.
Each airport now has its own ‘mini-site’ which shares visual design with the same structure, navigation and taxonomy, but which has its own identity. High quality photography brings to life the individual identities of the airports.
The HIAL homepage houses company news and information, freeing up the individual airport pages to present the information most relevant to travellers, while also properly serving the company’s commercial stakeholders.
Arrivals and departure flight times - identified as the primary reason users visit the HIAL site - are easily accessible from the individual airports’ homepages (and other inner pages).
The website provides a clean attractive visual design that fully supports both the digital and physical journeys of its users.
As a result, HIAL is able to better serve its airports and the vital connection they provide to remote communities at Barra, Benbecula, Campbeltown, Dundee, Inverness, Islay, Kirkwall, Stornoway, Sumburgh, Tiree and Wick John O’Groats.
